Moneypenny Minute: Your Finance Moment
April 22, 2025Earth Day Spotlight: Uncracked’s Mission & The Power of Women-Led Sustainability
This Earth Day, we at Singer Wealth Management are proud to shine a light on Kate Sullivan, Founder & CEO of Uncracked—a trailblazing, woman-led wellness brand rooted in sustainability and innovation, and purpose.
Kate’s journey began in an alternative protein development lab at UC Berkeley, where she uncovered a disconnect between environmental sustainability and nutritional integrity. Her deep research led her to an unexpected powerhouse ingredient: seaweed—a fast-growing, nutrient-dense plant that flourishes without land, fresh water, or fertilizers. This revelation became the foundation for Uncracked, a company redefining how we nourish ourselves while caring for the planet.
The Power of Sea Moss
At the core of Uncracked’s product line is sea moss, a remarkable algae with wide-ranging health benefits. Rich in essential minerals—especially iodine, magnesium, and potassium—sea moss supports thyroid function, energy levels, and gut health. Its natural mineral profile also makes it an effective plant-based electrolyte, helping the body stay hydrated and balanced.
Beyond that, sea moss is a potent source of prebiotic fiber, which feeds beneficial gut bacteria and promotes digestive health. Unlike many processed thickeners and stabilizers found in conventional wellness products, sea moss is a clean, whole-food alternative that supports wellness goals without compromising ingredient quality.
Rooted in Sustainability
Uncracked goes beyond ingredients—sustainability is built into every part of their process. The company sources seaweed locally whenever possible, partnering with responsible domestic farms and vetting all suppliers for eco-conscious harvesting and shipping practices. In production, Uncracked limits single-use materials and packages all products in reusable glass jars to further reduce environmental impact.
Kate is a vocal advocate for systemic change in the wellness space. She champions less plastic use, greater ingredient transparency, and the adoption of regenerative agriculture—all with the goal of creating products that truly nourish both people and the planet.
Women Leading With Purpose
Like many women entrepreneurs, Kate has faced challenges, especially in accessing early-stage funding. She’s met those challenges head-on—leaning on university incubators, academic partnerships, and personal gigs, all while remaining intentional and strategic about how to grow her business.
Her advice to fellow women founders?
“Lean on your community, embody your brand values, and focus on building something of lasting quality.”
Our Shared Mission
At Singer Wealth Management, Kate’s story and mission resonate deeply with our own. As a woman-owned firm, we are proud to empower women and minority-owned businesses that are creating real impact—whether through sustainability, entrepreneurship, or community engagement.
This Earth Day, we celebrate the powerful intersection of financial wellness, conscious business, and environmental care. Supporting ventures like Uncracked reinforces our belief in a more inclusive, equitable, and sustainable future.
“One of the biggest determinants of health is our environment—our air, our water, our soil. We believe caring for the Earth is an act of self-care. When we prioritize the health of our ecosystems, we’re directly supporting our own wellness.”
— Kate Sullivan, Founder & CEO of Uncracked
Let’s continue investing in a better tomorrow—for ourselves, our communities, and the world we share.